Webinar: "Statewide Adult Learner Campaign & Toolkit Kickoff"

Description

You’re invited to join MACAE for a kickoff webinar introducing an exciting statewide initiative designed to recruit adult learners across Michigan’s ten prosperity regions and elevate the essential role adult education providers play in helping learners take their next step.

Funded by the Michigan Department of Lifelong Education, Advancement, and Potential (MiLEAP) and led by MACAE in partnership with Full Capacity Marketing (FCM), this 18-month statewide marketing campaign will support more adult learners as they transition from adult education programs into postsecondary education and training opportunities, including degrees, certificates, industry-recognized credentials, and apprenticeships.

The webinar will provide an overview of the campaign, gather input on marketing and outreach needs, and discuss the development of an editable toolkit to support providers statewide. Professional development webinars will be recorded and made available on MACAE’s website, along with the completed toolkit, as we move through the project.